Sonny Juhl

Questioner
DISC Type : c

Director - IT Operations & Support at Kvik A/S

Central Denmark Region, Denmark

Overview

Sonny Juhl is the Director of IT Operations & Support at Kvik A/S, leading areas like digital transformation, cybersecurity, and IT governance. With a background in economics and IT, he applies a commercial, value-driven mindset to strategy and execution. He holds multiple leadership certifications from Ballingslöv Academy.

As a people leader, Sonny prioritizes employee satisfaction through open communication and professional development opportunities. He is recognized for building the IT Operations function at Kvik from an immature state into a highly professional and service-minded organization that supports over 190 franchisee stores.

Sonny has valuable international experience from his time as a consultant in Singapore for Epic Gas Ltd. , focusing on IT infrastructure renewal.

Personality Overview

Price-Sensitive

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Digital Transformation
His company places a high priority on digital transformation and utilizing the latest technologies, a journey he actively promotes while hiring new talent.
Cyber Security
As the Group IT Security Lead, a key part of his role involves driving the company's IT security roadmap and enhancing cyber security resilience.
People Leadership
He identifies as a skilled people manager who focuses on fostering open communication, setting clear objectives, and ensuring his teams have access to professional development.

Media Appearances

Sonny has no verified media appearances

Work History

1-2025
Director - IT Operations & Support at Kvik A/S
1-2023 - 4-2025
Senior Manager - IT Operations & Support at Kvik A/S
8-2019 - 2-2023
Head of IT Operations & Support at Kvik A/S
11-2013 - 2-2014
It Consultant at Epic Gas Ltd.
12-2012 - 10-2013
IT Infrastructure Manager at Nordic Tankers A/S

Education

Sonny has no verified education history

More Information

Social Presence :

Prographics :

Exp : 22 Location : Central Denmark Region, Denmark Job Level : Mid-senior Designation : Director - IT Operations & Support at Kvik A/S
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Insights For Selling To Sonny

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonny is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sonny

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sonny move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sonny take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sonny

Personality Compatibility


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