Antony Yiannaki

Commander
DISC Type : D

Chief Commercial Officer (CCO) at Hobbii

Copenhagen, Capital Region of Denmark, Denmark

Overview

Antony Yiannaki is a results-driven leader with over 20 years of experience in digital direct-to-consumer businesses, currently serving as the Chief Commercial Officer at Hobbii. He specializes in driving growth and digital transformation, having held senior roles at Amazon, Photobox, and Flying Tiger Copenhagen. He earned his Bachelors degree at Oxford Brookes University.

He spearheaded the global digital transformation at Flying Tiger Copenhagen, managing the brands omnichannel expansion and eCommerce P&L across all European markets.

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond better to strong and respectful interactions.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Digital Transformation
He has a proven track record of leading large-scale digital transformation and omnichannel expansion projects for major European retail brands like Flying Tiger Copenhagen.
Customer Experience
His recent hiring posts emphasize finding "customer-obsessed leaders" to own and shape the future of the customer experience and retention at Hobbii.
eCommerce Growth
As CCO at Hobbii, one of Europe's fastest-growing eCommerce brands, his primary focus is on driving profitable growth across core and emerging markets.

Media Appearances

Antony has no verified media appearances

Work History

9-2025
Chief Commercial Officer (CCO) at Hobbii
4-2024 - 9-2025
Senior Vice President/General Manager - Consumer at Gelato
9-2022 - 4-2024
VP, Customer & Digital at Flying Tiger Copenhagen
4-2022 - 9-2022
UK Country Manager at Photobox
1-2020 - 4-2022
Group Commercial Director at Photobox

Education

9-1999 - 5-2003
Bachelor's degree from Oxford Brookes University
Education details unavailable from Northfields Upper

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Commercial Officer (CCO) at Hobbii
URL has been copied!

Insights For Selling To Antony

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Antony is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Antony

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Antony move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Antony take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Antony

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.