Antony Yiannaki in

Antony Yiannaki

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Chief Commercial Officer (CCO) at Hobbii
📍 Copenhagen, Capital Region of Denmark, Denmark

Antony Yiannaki is a results-driven leader with over 20 years of experience in digital direct-to-consumer businesses, currently serving as the Chief Commercial Officer at Hobbii. He specializes in driving growth and digital transformation, having held senior roles at Amazon, Photobox, and Flying Tiger Copenhagen. He earned his Bachelors degree at Oxford Brookes University.

He spearheaded the global digital transformation at Flying Tiger Copenhagen, managing the brands omnichannel expansion and eCommerce P&L across all European markets.

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Experience
21 Years
Current Role
Chief Commercial Officer (CCO)
Job Level
Leadership
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Antony cares about

Digital Transformation
He has a proven track record of leading large-scale digital transformation and omnichannel expansion projects for major European retail brands like Flying Tiger Copenhagen.
Customer Experience
His recent hiring posts emphasize finding "customer-obsessed leaders" to own and shape the future of the customer experience and retention at Hobbii.
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Career

Work history

9-2025
Chief Commercial Officer (CCO)
Hobbii
4-2024 - 9-2025
Senior Vice President/General Manager - Consumer
Gelato
9-2022 - 4-2024
VP, Customer & Digital
Flying Tiger Copenhagen
4-2022 - 9-2022
UK Country Manager
Photobox
1-2020 - 4-2022
Group Commercial Director
Photobox
In the press

Media appearances

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Education
9-1999 - 5-2003
Bachelor's degree
Oxford Brookes University
Education details unavailable
Northfields Upper
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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