Anu Chhabra

Critic
DISC Type : C

Group Growth Head at Winning Edge

Bengaluru, Karnataka, India

Overview

Anu Chhabra is the Group Growth Head at Winning Edge, where she has worked for over a decade. Specializing in executive search and leadership hiring, she focuses on market expansion and aligning top-tier talent with client goals. Colleagues and clients describe her as professional, sincere, and transparent.

She authored the publication, “Recruitment Trends in the Contemporary Era. ”

Personality Overview

ROI Driven

Precise

Objective Thinker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Leadership Hiring
Her core focus is executive search, working directly with CXOs to align top-tier talent with strategic business goals and build leadership pipelines.
Market Expansion
As Group Growth Head, she is responsible for shaping business growth, unlocking new opportunities, and driving market expansion for her firm.
Workplace Leadership
Shares insights on leadership, such as managing personal rhythm and maintaining calm when facing project dependencies on others.

Media Appearances

CelebrASIAN Conference 2022 – Program Book (Speaker: Anu Chhabra, Group Growth Head, Winning Edge). Featured in CelebrASIAN Conference

See Now

Work History

9-2024
Group Growth Head at Winning Edge
7-2019 - 8-2024
Business Head- Search Vertical at Winning Edge
7-2017 - 4-2019
Account Manager & Head Search at Winning Edge
7-2015 - 7-2017
Sr. Lead Recruiter at Winning Edge
11-2009 - 12-2011
Sr Consultant at Maxonic Consulting Pvt Ltd

Education

1999 - 2001
Masters in Business Administration from IILM
1996 - 1999
B.A. Hons from Jesus and Mary College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Group Growth Head at Winning Edge
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Insights For Selling To Anu

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anu is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Anu

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Anu move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Anu take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Anu

Personality Compatibility


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