Anushka Badgujar

Enigma
DISC Type : dci

Founder at The 27th Parallel

Mumbai, Maharashtra, India

Overview

Anushka Badgujar is a Mumbai-based founder with over five years of experience in marketing and content strategy. A graduate of DY Patil University, she leads The 27th Parallel, a creative agency focused on content production and social media management, helping brands connect with their audiences.

As a writer and creative, Anushka is passionate about amplifying artistic voices globally. She founded The Uncoiled, an international online magazine and community for writers and thinkers. She is inspired by other creative people and believes in the power of sharing unique stories.

Unique fact: Anushka simultaneously runs a creative marketing agency for brands and an international magazine dedicated to artists.

Personality Overview

Hard To Convince

Persuasive & Assertive

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Brand Storytelling
Her professional focus is helping brands find their perfect content-fit and message. She identifies as a "Storyteller for Brands".
Content Strategy
As a Content Strategist and agency founder, she is focused on creating content that connects, engages, and delivers results for clients.
Creative Entrepreneurship
She founded two distinct creative ventures: The 27th Parallel, a marketing agency, and The Uncoiled, an international arts magazine.

Media Appearances

Anushka has no verified media appearances

Work History

1-2025
Founder at The 27th Parallel
8-2020
Founder at The Uncoiled
5-2024 - 1-2025
Freelance Marketing Manager at Freelance
10-2023 - 4-2024
Social Media Consultant at Nrk Consultancy
4-2023 - 10-2023
Account Manager at Aesthetically Speaking

Education

7-2024 - 2027
Bachelor of Business Administration - BBA from DY Patil University
9-2022 - 4-2024
High School Diploma from SIES College of Arts, Science & Commerce SION(W)

More Information

Social Presence :

Prographics :

Exp : 5 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder at The 27th Parallel
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Insights For Selling To Anushka

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Anushka is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Anushka

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Anushka move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Anushka take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Anushka

Personality Compatibility


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