Aparna Ramachandran in

Aparna Ramachandran

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Marketing Lead at MentisSoft
📍 Greater Bengaluru Area, India

Aparna Ramachandran is a B2B marketing leader who builds growth strategies for challenger SaaS brands in healthcare and education. With an Executive MBA from IIM Ahmedabad, she excels in demand generation and AI-augmented marketing. Colleagues describe her as having a creative and positive outlook.

She distrusts "easy agreement" in marketing, believing the campaigns that are easiest to approve are often the easiest to forget.

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Experience
13 Years
Current Role
Marketing Lead
Job Level
Mid-senior
Location
Greater Bengaluru Area, India
Personality Overview

How Aparna shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Aparna cares about

AI in Marketing
Actively exploring and implementing AI-augmented workflows for research, SEO, and content, and has recently attended workshops on the topic.
SaaS GTM Strategy
Specializes in creating go-to-market strategies, brand positioning, and demand generation programs from the ground up for B2B SaaS companies.
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Career

Work history

9-2024
Marketing Lead
MentisSoft
2-2024
Marketing Lead
MEDINOUS
10-2014 - 9-2018
Digital Marketing Consultant & Founding Member
ESQLATOR INFORMATION LABS PRIVATE LIMITED
1-2014 - 12-2015
Business Development Officer and Consultant
Srishti Innovative
8-2011 - 10-2012
Sales Operations Exec
National Instruments India
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
4-2025 - 4-2026
Executive MBA
Indian Institute of Management Ahmedabad
2019 - 2020
Digiatl Marketing Specialist - Masters Program
Simplilearn Alumni
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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