Aparna Thyagarajan
Questioner · DISC type cAparna Thyagarajan is the Co-founder and Chief Product Officer of Shobitam, a global D2C brand for Indian ethnic wear. Leveraging her decade of experience as a tech lead at Microsoft and a Masters in Computer Applications, she combines technology with her passion for fashion to democratize ethnic wear globally, working directly with artisans across India.
Aparnas passion for design started at age 12 when she stitched a dress for her sister. This love for fabrics and creative expression, nurtured since childhood, inspired her to launch Shobitam. She moved to the US in the early 2000s and is a mother to two boys, balancing her entrepreneurial pursuits with family life.
Interesting fact: A chance meeting with a Zardosi artist during a sabbatical from her tech career at Microsoft inspired her to take the entrepreneurial leap into fashion.
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While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly. They are more likely than others to negotiate on pricing and terms.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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