Aparna V.

Questioner
DISC Type : c

Director, Clinical Data Management, GCDS at Merck

Pennington, New Jersey, United States

Overview

Aparna has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Aparna has no verified topics they care about

Media Appearances

Aparna has no verified media appearances

Work History

11-2023
Director, Clinical Data Management, GCDS at Merck
7-2021 - 11-2023
Associate Director EDC Programming at Bristol Myers Squibb
6-2019 - 7-2021
Sr. Manager, Biometrics & Data Sciences at Celgene
8-2012 - 6-2019
Global Standards Manager, Clinical Data Standards at Celgene
2-2011 - 8-2012
Sr. Programmer Analyst at Pharmaceutical Product Development

Education

2002 - 2004
Education details unavailable from New Jersey Institute of Technology
1997 - 2001
Bachelors from University of Madras

More Information

Social Presence :

Prographics :

Exp : 15 Location : Pennington, New Jersey, United States Job Level : Mid-senior Designation : Director, Clinical Data Management, GCDS at Merck
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Insights For Selling To Aparna

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aparna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aparna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aparna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aparna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Aparna

Personality Compatibility


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