Aparna Vasudevan

Evaluator
DISC Type : csd

VP of Demand Strategy at Custom Ink

Washington DC-Baltimore Area, United States

Overview

Aparna has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Aparna has no verified topics they care about

Media Appearances

Aparna has no verified media appearances

Work History

7-2025
VP of Demand Strategy at Custom Ink
9-2023 - 7-2025
Vice President, Sourcing at Custom Ink
10-2018 - 9-2023
Director Of Merchandising at Custom Ink
8-2016 - 10-2018
Director Of Category Management, Wine at Total Wine & More
7-2014 - 7-2016
Director, Business Planning /Women's at Brooks Brothers

Education

1999 - 2001
MS from University of Hartford
2009 - 2011
MAT from Manhattanville University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : VP of Demand Strategy at Custom Ink
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Insights For Selling To Aparna

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aparna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Aparna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Aparna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Aparna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Aparna

Personality Compatibility


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