Apolline Cotillon

Critic
DISC Type : C

Directrice Category Management at Groupe Aoste

France

Overview

Apolline Cotillon is the Director of Category Management at Groupe Aoste, with deep expertise in the food and beverage industry from prior roles at Orangina Suntory France. A graduate of KEDGE Business School, she is focused on strategic growth and talent acquisition, particularly within high-potential e-commerce channels.

A recognized expert in her field, she was a featured speaker at the LSA Forum, where she discussed the complexities of optimizing product assortment performance in proximity retail.

Personality Overview

Critic

Information Seeker

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often.

Topics They Care About

Retail Assortment Strategy
She spoke at a prominent industry forum on the complex challenge of optimizing product performance and assortment in convenience retail environments.
E-commerce Development
Actively recruits for e-commerce category management roles, viewing it as a strategic position within a channel experiencing strong growth.
Category Management
As the Director of Category Management, this is her core professional focus and an area where she is actively building her team.

Media Appearances

Apolline has no verified media appearances

Work History

11-2023
Directrice Category Management at Groupe Aoste
9-2020 - 12-2023
Directrice Nationale d'Enseignes at Groupe Aoste
10-2019 - 9-2020
Category Manager at Groupe Aoste
9-2017 - 10-2019
Merchandising Manager at Orangina Suntory France
1-2017 - 9-2017
E-commerce Category Manager at Orangina Suntory France

Education

2012 - 2016
Master in Management from KEDGE Business School
2010 - 2012
Preparatory class for business school from Saint Joseph du Loquidy

More Information

Social Presence :

Prographics :

Exp : 11 Location : France Job Level : N/A Designation : Directrice Category Management at Groupe Aoste
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Insights For Selling To Apolline

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Apolline is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Apolline

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Apolline move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Apolline take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Apolline

Personality Compatibility


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