April Reign

Enthusiast
DISC Type : i

Research Fellow at Emerson Collective

Los Angeles, California, United States

Overview

April Reign is a strategic communications leader and the founder of Reignstorm Ventures, Inc. A former campaign finance lawyer with a Juris Doctorate from The University of Texas, she leverages her legal and media expertise to advise major brands like Google, HBO, and SEPHORA on crisis communications and inclusive marketing strategies.

Outside of her consultancy, April is a prominent advocate for diversity and inclusion in the arts and technology. She actively engages in public speaking and strategic advisement, focusing on creating systemic change and opportunities for marginalized communities. She also enjoys exploring cultural issues through her media presence and discussions on sci-fi shows.

She created the viral hashtag and global movement #OscarsSoWhite, which successfully pressured the Academy of Motion Picture Arts and Sciences to reform its policies.

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Social Justice Advocacy
Creator of the #OscarsSoWhite movement, she consistently champions representation for marginalized communities in media, arts, and technology.
Crisis Communications
Her profile highlights deep expertise in developing rapid-response strategies for high-pressure environments and major brands like HBO and P&G.
Inclusive Marketing
Serves as an Equity Advisor to SEPHORA, guiding the brand on culturally relevant campaigns, diversity initiatives, and accountability in retail.

Media Appearances

April has no verified media appearances

Work History

2-2022 - 12-2023
Research Fellow at Emerson Collective
6-2020 - 12-2022
Vice President of Content Strategy at Overture
8-2019
Equity Advisor at SEPHORA
7-2017
Senior Advisor on Media and Entertainment at Gauge
2-2015
Principal at Reignstorm Ventures, Inc.

Education

Juris Doctorate from The University of Texas School of Law
Bachelor of Business Administration (BBA) from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles, California, United States Job Level : Middle Designation : Research Fellow at Emerson Collective
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Insights For Selling To April

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with April is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from April

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will April move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can April take some risk or not?

  • They can take some low-probability risks if needed.

You And April

Personality Compatibility


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