Arati Sahasranaman

Activist
DISC Type : Cd

Lead Marketing Consultant at Walmart Sourcing

India

Overview

Arati is the founder of People in Sales, a community and media platform for sales professionals. Her career includes key marketing and sales roles at Walmart, Amazon, and Zomato. Colleagues describe her as analytical, dedicated, and creative, with a talent for driving growth and managing client relationships.

She is passionate about fostering connection and knowledge-sharing among sellers. This mission is central to her work, expressed through her Behind the Sale podcast and People in Sales newsletter, where she explores real stories and strategies with industry leaders to elevate the sales profession.

Interestingly, she holds certifications in the Analysis and Application of Flavours in Food and Beverages, and Sensory Evaluation.

Personality Overview

Logical And Quick

Meticulous

Observative

They can be nudged to make faster decisions by offering what they value.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Sales Community Building
She is actively building the 'People in Sales' community, a space for sellers to connect, learn, and network together.
Generative AI in Sales
Actively promotes workshops on leveraging Generative AI for sales professionals, indicating a strong focus on emerging sales technologies.
Data-Driven Strategy
Her podcast content reveals a strong belief in using data-driven outbound strategies to achieve sales success.

Media Appearances

Arati has no verified media appearances

Work History

1-2023 - 4-2023
Lead Marketing Consultant at Walmart Sourcing
3-2020 - 1-2023
Account Manager at Amazon
5-2019 - 3-2020
Campaign Manager at Zomato
5-2018 - 5-2019
Growth Manager at Zomato
3-2018 - 4-2018
Sales Manager at Zomato

Education

5-2023 - 7-2024
Advanced Strategy for Products and Product Marketing & Advanced Analytics for Products and Marketing from Indian Institute of Management, Kozhikode
PG CERTIFICATE PROGRAM IN MANAGING BRANDS AND MARKETING COMMUNICATION from MICA | The School of Ideas

More Information

Social Presence :

Prographics :

Exp : 7 Location : India Job Level : N/A Designation : Lead Marketing Consultant at Walmart Sourcing
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Insights For Selling To Arati

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arati is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Arati

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Arati move?

  • Their decision making speed is somewhere in the middle.
  • Can Arati take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Arati

Personality Compatibility


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