Archana Agrawal

Observer
DISC Type : ci

Chief Marketing Officer at Airtable

San Francisco, California, United States

Overview

Archana is a technology executive with deep expertise in scaling B2B software companies. As President of Intercom, she leads go-to-market strategy. Her career includes roles as CMO at Airtable and Head of Marketing at Atlassian, complemented by an MBA from Harvard and an MS in Computer Science.

Originally from Liberia, she moved to India to escape civil war before coming to the US. She is a mother and balances a demanding career with her family life, using time with them as a way to de-stress and recharge, particularly after taking on her CMO role during the 2020 lockdown.

Unique fact: Archana holds a patent for a storage system and method designed to improve data caching performance, reflecting her early career in research.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Enterprise AI Adoption
She publicly shares and analyzes reports on how large companies are adopting AI, indicating a strong interest in practical enterprise applications and value.
Go-to-Market Strategy
As President of Intercom, she is directly responsible for the sales, marketing, success, and support teams. Her past roles focused heavily on GTM leadership.
AI in Customer Service
Her recent focus at Intercom revolves around innovating in customer service with AI, highlighted by launches and guarantees for their AI agent, Fin.

Media Appearances

Archana has no verified media appearances

Work History

3-2020
Chief Marketing Officer at Airtable
8-2019
Board Member at MongoDB
7-2020 - 11-2022
Board Member at Zendesk
2016 - 3-2020
Head of Enterprise and Cloud Marketing at Atlassian
2013 - 2016
Head of Data Science and Growth Marketing at Atlassian

Education

Master of Business Administration (MBA) from Harvard Business School
Master of Science (MS) from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Marketing Officer at Airtable
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Insights For Selling To Archana

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Archana is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Archana

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Archana move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Archana take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Archana

Personality Compatibility


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