Archana Sebastian

Doer
DISC Type : ds

Marketing Intern at ASTRUC & CO.

Dubai, United Arab Emirates

Overview

Archana is a PR and social media marketer currently pursuing her MBA at Middlesex University Dubai while interning at ASTRUC & CO. She has a background in B2B and B2C tech PR, having worked with clients in martech, healthcare, and education. Colleagues describe her as dedicated, creative, and a great communicator.

Personality Overview

Strategic Planner

Fast-paced

Deliberate Doer

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

B2B Tech PR
Her core professional experience comes from managing public relations for B2B tech companies like Hexnode, Archetype, and CloudEagle. ai.
Strategic Branding
She has experience in developing brand strategies and managing employer branding for a diverse set of clients in various industries.
Social Media Marketing
She has overseen the social media presence for past organizations and lists it as a primary skill in her professional headline.

Media Appearances

Archana has no verified media appearances

Work History

10-2025
Marketing Intern at ASTRUC & CO.
11-2024 - 3-2025
PR Specialist at CloudEagle.ai
3-2024 - 11-2024
Assistant Account Manager at Archetype
1-2023 - 2-2024
Senior Account Executive at Archetype
7-2022 - 1-2023
PR & Events Specialist at Hexnode

Education

Master of Business Administration - MBA from Middlesex University Dubai
2016 - 2020
Bachelor of Technology from St. Joseph's College of Engineering and Technology, Palai(Autonomous)

More Information

Social Presence :

Prographics :

Exp : 6 Location : Dubai, United Arab Emirates Job Level : N/A Designation : Marketing Intern at ASTRUC & CO.
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Insights For Selling To Archana

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Archana is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Archana

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Archana move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Archana take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Archana

Personality Compatibility


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