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Aretta Baldon

Pioneer · DISC type isd
Chief Executive Officer at Shades of Light LLC
📍 Atlanta, Georgia, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
29 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Atlanta, Georgia, United States
Personality Overview

How Aretta shows up

Driven But Considerate
Friendly But Fast
Dynamic But Sincere

If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Aretta cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2015
Chief Executive Officer
Shades of Light LLC
3-2013 - 12-2014
Director, Digital Analytics, Media Currency & Operations
Turner Broadcasting System
11-2008 - 3-2013
Media Director
Turner Broadcasting System
6-2005 - 11-2008
Associate Media Director
Turner Broadcasting System
3-2002 - 6-2005
Media Supervisor/Buyer
Turner Broadcasting System
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1991 - 1995
Bachelor of Science (BS)
Spelman College
Social presence
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Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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