Ariadna Santa Rita Sandoval
Critic · DISC type CAriadna is a Regional Category Manager at Novartis, managing US marketing agencies. A communications graduate from Universidad Intercontinental, she has a robust background in advertising, leading accounts for global brands like Nestlé, Bayer, and Uber Eats since 2009. People who have worked with her describe her as an exceptional professional, a true team player, and highly committed.
She is passionate about customer service and account management, recently celebrating her first year at Novartis where she values the work-life balance. Ariadna is committed to continuous learning, recently completing advanced courses in procurement negotiation and the use of AI tools to maximize productivity, showing a keen interest in professional development and emerging technologies.
She was a key partner in developing the major Uber Eats campaign in Mexico, “Esta Noche Voy a Cenar”, featuring celebrities like Luis Miguel.
Read the full overview →How Ariadna shows up
They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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