Ariadna Santa Rita Sandoval

Ariadna is a Regional Category Manager at Novartis, managing US marketing agencies. A communications graduate from Universidad Intercontinental, she has a robust background in advertising, leading accounts for global brands like Nestlé, Bayer, and Uber Eats since 2009. People who have worked with her describe her as an exceptional professional, a true team player, and highly committed.

She is passionate about customer service and account management, recently celebrating her first year at Novartis where she values the work-life balance. Ariadna is committed to continuous learning, recently completing advanced courses in procurement negotiation and the use of AI tools to maximize productivity, showing a keen interest in professional development and emerging technologies.

She was a key partner in developing the major Uber Eats campaign in Mexico, “Esta Noche Voy a Cenar”, featuring celebrities like Luis Miguel.