Arim Lee
Critic · DISC type CArim Lee is the Head of Brand at Hwarang, leading all aspects of K-beauty skincare, from branding and marketing to product development. Educated with a Masters from the University of Helsinki, her background includes fostering business between Korean SMEs and Finnish buyers, showcasing her expertise in international markets.
Beyond her professional life, Arim has an interest in the digital creative sector, following industry leaders in CGI and gaming like Electronic Arts. Her prior work coordinating events for a network of multicultural associations also points to a passion for community engagement and cultural collaboration.
Her brands cleansing balm was nominated as one of the best cleansers at the Swedish Beauty Awards, a key professional milestone.
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They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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