Arim Lee

Critic
DISC Type : C

Head of Brand at Hwarang'

Finland

Overview

Arim Lee is the Head of Brand at Hwarang, leading all aspects of K-beauty skincare, from branding and marketing to product development. Educated with a Masters from the University of Helsinki, her background includes fostering business between Korean SMEs and Finnish buyers, showcasing her expertise in international markets.

Beyond her professional life, Arim has an interest in the digital creative sector, following industry leaders in CGI and gaming like Electronic Arts. Her prior work coordinating events for a network of multicultural associations also points to a passion for community engagement and cultural collaboration.

Her brands cleansing balm was nominated as one of the best cleansers at the Swedish Beauty Awards, a key professional milestone.

Personality Overview

Precise

Objective Thinker

Critic

They are quite likely to negotiate on pricing or other key terms.  They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

K-Beauty Branding
Leads the A-to-Z strategy for Hwarang', covering the full spectrum of skincare branding, marketing, and new product development in the K-beauty space.
Customer Connection
Values face-to-face customer interactions, sharing stories, and demonstrating products as the most fulfilling aspect of marketing, beyond metrics like CTA and CTR.
Sustainable Branding
Actively promotes and takes pride in reusing and upcycling the brand's visual materials, reflecting a commitment to considerate and creative business practices.

Media Appearances

Arim has no verified media appearances

Work History

2-2024
Head of Brand at Hwarang'
1-2022 - 2-2024
Marketing Specialist at KOTRA Helsinki
1-2021 - 12-2021
Project Coordinator at Moniheli - Network of Multicultural Associations
8-2020 - 12-2020
Communication and Event Coordinator at Moniheli - Network of Multicultural Associations
5-2019 - 9-2020
Market Research Assistant at Self-Employed

Education

2017 - 2019
Master's degree from University of Helsinki
2013 - 2017
Bachelor's degree from University of Seoul-서울시립대학교

More Information

Social Presence :

Prographics :

Exp : 6 Location : Finland Job Level : Mid-senior Designation : Head of Brand at Hwarang'
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Insights For Selling To Arim

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arim is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Arim

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Arim move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Arim take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Arim

Personality Compatibility


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