Arim Lee
Login to view DISC.Arim Lee is the Head of Brand at Hwarang, leading all aspects of K-beauty skincare, from branding and marketing to product development. Educated with a Masters from the University of Helsinki, her background includes fostering business between Korean SMEs and Finnish buyers, showcasing her expertise in international markets.
Beyond her professional life, Arim has an interest in the digital creative sector, following industry leaders in CGI and gaming like Electronic Arts. Her prior work coordinating events for a network of multicultural associations also points to a passion for community engagement and cultural collaboration.
Her brands cleansing balm was nominated as one of the best cleansers at the Swedish Beauty Awards, a key professional milestone.
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