Arina is an eCommerce and digital marketing specialist with over eight years of experience at major brands like Avon and adidas. She focuses on developing engagement strategies, managing online merchandising, and implementing SEO to improve user experience and conversion rates. She holds a Masters degree from the Higher School of Economics.
Outside of work, Arina has pursued an interest in languages, specifically taking a course in French. Her professional interests also extend to following major consumer and technology companies like Unilever and Microsoft.
In a previous role, she successfully spearheaded the launch of a new online shop from the ground up.
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