Arina Shalnova in

Arina Shalnova

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Senior E-Commerce Engagement Specialist at Avon
📍 London Area, United Kingdom

Arina is an eCommerce and digital marketing specialist with over eight years of experience at major brands like Avon and adidas. She focuses on developing engagement strategies, managing online merchandising, and implementing SEO to improve user experience and conversion rates. She holds a Masters degree from the Higher School of Economics.

Outside of work, Arina has pursued an interest in languages, specifically taking a course in French. Her professional interests also extend to following major consumer and technology companies like Unilever and Microsoft.

In a previous role, she successfully spearheaded the launch of a new online shop from the ground up.

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Experience
9 Years
Current Role
Senior E-Commerce Engagement Specialist
Location
London Area, United Kingdom
Personality Overview

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Priorities

Topics Arina cares about

eCommerce Engagement
Developed the engagement strategy for direct-to-consumer eCommerce businesses at Avon, focusing on enhancing user experience and website conversion rates through various tools and optimizations.
Digital Merchandising
Managed online merchandising strategies and product launches for global brands like adidas, including the creation of landing pages and website content to support brand activations.
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Career

Work history

2-2020 - 3-2024
Senior E-Commerce Engagement Specialist
Avon
9-2018 - 5-2019
Digital Planning Specialist
adidas
7-2016 - 8-2018
Web-site content specialist
adidas
11-2014 - 7-2016
Leading Marketing specialist
Magellan clothing
4-2014 - 10-2014
Junior Marketing specialist
Selena jewelry
In the press

Media appearances

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Education
2012 - 2014
Магистр
Higher School of Economics
2008 - 2012
Бакалавр
Higher School of Economics
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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