Arpana Priyadarshini in

Arpana Priyadarshini

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Demand Generation & GTM Engineering at Labra.io
📍 San Francisco Bay Area, United States

Arpana Priyadarshini is a Go-to-Market and demand generation consultant with over a decade of experience in B2B marketing. She holds an MBA from Old Dominion University and specializes in building automated revenue engines. People who have worked with her describe her as detailed-oriented and hard-working.

Outside of her consulting work, Arpana is an active thought leader and educator within the marketing community. She is passionate about mentoring other marketers and promoting innovation in GTM operations through workshops and webinars, sharing her insights on AI and B2B growth strategies.

Unique fact: Arpana is the author of the book "Mastering Account-Based Marketing for Explosive B2B Growth."

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Experience
10 Years
Current Role
Demand Generation & GTM Engineering
Location
San Francisco Bay Area, United States
Personality Overview

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Priorities

Topics Arpana cares about

Go-to-Market Strategy
As a GTM consultant, she helps B2B teams translate complex strategies into scalable and automated revenue engines to drive business growth.
AI in Marketing
She specializes in implementing AI-driven workflows and growth loops to automate outreach, streamline lead generation, and maximize revenue impact for lean teams.
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Career

Work history

2023 - 2025
Demand Generation & GTM Engineering
Labra.io
2021 - 2023
Account Based Marketing & Demand Generation
Cyxtera Technologies
2020 - 2021
Demand Generation
Ibexlabs
2019 - 2020
Demand Generation & Growth Marketing
Hearsay Systems
2017 - 2019
Digital Marketing & Demand Generation
Agari
In the press

Media appearances

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Education
MBA
Old Dominion University
Master of Computer Management
SYMBIOSIS INTERNATIONAL UNIVERSITY
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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