Arun AB

Activist
DISC Type : Cd

Vice President - Exclusive Branded Outlets ( EBO) at Libas

South East Delhi, Delhi, India

Overview

Arun AB is the Vice President of Exclusive Branded Outlets at Libas, where he leads the companys rapid retail expansion and omnichannel strategy. His expertise lies in creating scalable and profitable store models, a skill honed during his tenure at Vedant Fashions and Reliance Retail. He holds a Masters in Fashion Management from NIFT, Mumbai.

His personal purpose is to curate and spread happiness through memorable experiences. This philosophy is evident in his focus on enhancing the in-store customer journey and creating a positive, festive atmosphere. He has a personal connection to Bengaluru, calling it a city that holds a special place in his heart.

His personal mission is to "curate & spread happiness through memorable experiences. "

Personality Overview

Value Conscious

Observative

Logical And Quick

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Profitable Retail Expansion
He is leading Libas's plan to open over 100 new stores, emphasizing strong unit economics and scaling profitably rather than just chasing store counts.
Omnichannel Strategy
He is actively implementing omnichannel capabilities in new stores to seamlessly fulfill both offline and online orders, enhancing efficiency and customer experience.
Customer-Centric Value
He has publicly discussed absorbing some tax hikes on premium products to ensure customers continue to see value, reflecting his focus on a positive customer experience.

Media Appearances

Libas enters offline markets in South India, launches its first EBO in Bengaluru. Featured in Apparel Resources

See Now

Retail India News: Libas Launches Its First Exclusive Brand Outlet in South India on Dhanteras. Featured in Indian Retailer

See Now

Work History

10-2024
Vice President - Exclusive Branded Outlets ( EBO) at Libas
3-2024 - 9-2024
General Manager - Head of Operations at Reliance Retail
12-2021 - 3-2024
National Retail Operations Manager at Vedant Fashions Limited - Manyavar-Mohey
12-2018 - 12-2021
Regional Manager at Vedant Fashions Limited - Manyavar-Mohey
6-2017 - 12-2018
Head Of Retail Operations at KAMYA HASTAKALA ARTS & CRAFTS PRIVATE LIMITED

Education

2011 - 2013
MFM from NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI
6-2006 - 4-2010
Bachelor of Technology (B.Tech.) from K.S.Rangasamy College of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : South East Delhi, Delhi, India Job Level : Senior Designation : Vice President - Exclusive Branded Outlets ( EBO) at Libas
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Insights For Selling To Arun

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arun is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Arun

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Arun move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Arun take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Arun

Personality Compatibility


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