Arun Kumar

Evaluator
DISC Type : cds

Founder at Leeway

Chennai, Tamil Nadu, India

Overview

Arun is the founder of Design Leeway, a creative studio that blends industrial design, UI/UX, and business strategy. A Red Dot-winning designer and graduate of Jeppiaar Engineering College, he previously led a team of 12 and is described by others as exceptionally creative and talented.

Outside of his direct design work, Arun shows a keen interest in the strategies of major global brands that excel in design and technology, such as Google and IKEA. He appears to be passionate about how great design can be scaled and integrated into everyday life.

Unique fact: He is a recipient of the prestigious Red Dot Design Award, among several other international design accolades like iF Design and IDA.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Product Storytelling
Describes himself as a "storyteller at heart" and focuses on creating product animations that "market emotions, " not just features.
Award-Winning Design
His profile highlights multiple prestigious awards, including Red Dot and iF Design, indicating a high standard for his work and a key part of his professional identity.
Founder Mentality
Shares his perspective as a founder of a young studio, offering advice to other service professionals on how to attract clients by consistently sharing their work and process.

Media Appearances

Inside the Leeway podcast – Episode 5 (Facebook post). Featured in Facebook

See Now

Leeway Podcast on Apple Podcasts. Featured in Apple Podcasts

See Now

Work History

6-2023
Founder at Leeway
1-2020 - 5-2023
Lead Industrial Designer at Analogy
12-2018 - 12-2019
Industrial Designer at Analogy
4-2018 - 10-2018
Industrial Design Intern at Analogy
8-2016 - 1-2017
Industrial Design Intern at Butterfly Gandhimathi Appliances Ltd

Education

2014 - 2017
Master’s Degree from Rubika
2010 - 2014
Bachelor’s Degree from Jeppiaar Engineering College

More Information

Social Presence :

Prographics :

Exp : 7 Location : Chennai, Tamil Nadu, India Job Level : Leadership Designation : Founder at Leeway
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Insights For Selling To Arun

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Arun is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Arun

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Arun move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Arun take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Arun

Personality Compatibility


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