Arwen Heredia in

Arwen Heredia

Initiator · DISC type Di
Director, Content Marketing & Digital Experience at Sift
📍 San Francisco Bay Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Current Role
Director, Content Marketing & Digital Experience
Job Level
Mid-senior
Location
San Francisco Bay Area, United States
Personality Overview

How Arwen shows up

Risk-Accepting
Conviction Driven
Impact-Oriented

They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Priorities

Topics Arwen cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Director, Content Marketing & Digital Experience
Sift
1-2024 - 3-2025
Lead, Content Marketing & Digital Experience
Sift
1-2022 - 1-2024
Principal Content Marketing Manager
Sift
8-2019 - 1-2022
Sr. Content Marketing Manager
Sift
3-2017 - 8-2019
Senior Content Marketing Manager
Prezi
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2002 - 2008
B.A
San Francisco State University
2002 - 2008
B.A
San Francisco State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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