Asdrúbal Pichardo

Sharpshooter
DISC Type : DC

Chief Executive Officer (CEO) at Squalify

Munich, Bavaria, Germany

Overview

Asdrúbal Pichardo is a three-time SaaS CEO currently leading Squalify, a cyber risk quantification start-up. His expertise lies in growing technology businesses, particularly in AI, IoT, and enterprise software for major global companies. Colleagues describe him as a charismatic, inspiring, and outstanding business leader with executive education from MIT and INSEAD.

Passionate about applying technology with purpose, Asdrúbal is driven by complex challenges and building companies for the future. He is a certified mentor for start-ups and is fluent in four languages: English, German, Spanish, and French, reflecting his extensive international business experience across Europe, Asia, and the Americas.

Unique fact: He is a recipient of the prestigious Chevening Scholarship, an international award for students with exceptional leadership qualities.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They are not always relationship oriented.  They like to move fast and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

Cyber Risk Quantification
As CEO of Squalify, he focuses on translating technical cyber risks into financial and business terms for executive leadership, a topic he recently wrote about.
SaaS Business Growth
His career is defined by leading multiple SaaS companies, stating his passion is to create, build, and grow businesses, from start-ups to large enterprises.
AI in Manufacturing
As the former CEO of Vernaio and FactoryPal, he has direct experience applying AI and IoT to improve efficiency and productivity in industrial manufacturing processes.

Media Appearances

Asdrúbal has no verified media appearances

Work History

7-2023
Chief Executive Officer (CEO) at Squalify
7-2023 - 9-2023
Strategic Advisor at Vernaio
4-2022 - 6-2023
Chief Executive Officer (CEO) at Vernaio
4-2020 - 3-2022
Chief Executive Officer (CEO) at FactoryPal
9-2016 - 3-2020
GM & EVP Europe at Corporater

Education

2006 - 2008
Executive Certificate from MIT Sloan School of Management
2008 - 2008
Certificate from INSEAD

More Information

Social Presence :

Prographics :

Exp : 9 Location : Munich, Bavaria, Germany Job Level : Leadership Designation : Chief Executive Officer (CEO) at Squalify
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Insights For Selling To Asdrúbal

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asdrúbal is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Asdrúbal

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Asdrúbal move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Asdrúbal take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Asdrúbal

Personality Compatibility


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