Asha Shah

Questioner
DISC Type : c

Research and Analytics Specialist at Visit Detroit

Detroit Metropolitan Area, United States

Overview

Asha Shah is a Research and Analytics Specialist at Visit Detroit. A graduate of Wayne State Universitys Mike Ilitch School of Business, she holds a Professional Certified Marketer certification and was named to the schools "25 Under 25" list. Colleagues note her unique ability to present data in a digestible and empowering way.

Outside of work, Asha is an avid reader and frequent runner. While at university, she double-majored in Marketing and Information Systems Management and pursued minors in both Psychology and Spanish. She also held key leadership positions, including President, in the Alpha Kappa Psi professional business fraternity.

An interesting fact is that Asha was recognized in the Mike Ilitch School of Business "25 Under 25" awards for her achievements in academics and leadership.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Data-Driven Marketing
Her role as a Research and Analytics Specialist, combined with a marketing degree and certification, points to a strong focus on using data to guide strategy.
Detroit Community
Her employment at Visit Detroit and prior internship at TechTown, a Detroit-based accelerator, signal a professional focus on promoting the city and its ecosystem.
Leadership Development
Served as President and VP of External Affairs for the professional business fraternity Alpha Kappa Psi, demonstrating early leadership experience.

Media Appearances

Asha has no verified media appearances

Work History

1-2026
Research and Analytics Specialist at Visit Detroit
7-2022 - 1-2026
Digital Marketing Coordinator at Visit Detroit
6-2021 - 12-2022
President at Alpha Kappa Psi
9-2020 - 8-2021
VP of External Affairs at Alpha Kappa Psi
1-2022 - 7-2022
Marketing and Communications Intern at TechTown

Education

2018 - 2022
Bachelor of Business Administration - BBA from Wayne State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Detroit Metropolitan Area, United States Job Level : Junior Designation : Research and Analytics Specialist at Visit Detroit
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Insights For Selling To Asha

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asha is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Asha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Asha move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Asha take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Asha

Personality Compatibility


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