Ashish Kumar

Questioner
DISC Type : c

Assistant Director - Brand, Marketing and Communications at EY

Bengaluru, Karnataka, India

Overview

Ashish has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ashish has no verified topics they care about

Media Appearances

Ashish has no verified media appearances

Work History

11-2022
Assistant Director - Brand, Marketing and Communications at EY
1-2022 - 11-2022
Associate Director Marketing at Tavant
12-2014 - 3-2022
Senior Marketing Manager at Tavant
3-2013 - 11-2014
Marketing Consultant at Capgemini
1-2011 - 3-2013
Sr. Associate at KPIT

Education

2007 - 2009
MBA from Bangalore University
2004 - 2007
B.Com from University of Lucknow

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Assistant Director - Brand, Marketing and Communications at EY
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Insights For Selling To Ashish

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashish is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ashish

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashish move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ashish take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ashish

Personality Compatibility


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