Ashley Bassman in

Ashley Bassman

Login to view DISC.
Program Director, Product Marketing, Data & AI at IBM
📍 New York City Metropolitan Area, United States

As Program Director for IBM watsonx, Ashley leads product marketing for AI and databases, excelling at translating complex technology into compelling stories that drive business outcomes. A graduate of NYU Stern and Texas McCombs, her experience spans tech, beauty, and consulting with firms like LOréal and Accenture.

She is passionate about the unique intersection of AI and beauty, promoting the collaboration between IBM and her former employer, LOréal, to revolutionize the cosmetics industry with generative AI.

Read the full overview →
Experience
9 Years
Current Role
Program Director, Product Marketing, Data & AI
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Ashley shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Ashley cares about

Enterprise AI Adoption
Leads product marketing for IBM's watsonx, focusing on bringing enterprise-grade generative AI to clients and developing go-to-market strategies.
AI Storytelling
Appeared on "The Business of Marketing Podcast" to discuss how storytelling simplifies complexity and drives relevance for AI in enterprise marketing.
+4 more topics Login to view topics
Career

Work history

5-2024
Program Director, Product Marketing, Data & AI
IBM
2-2022 - 5-2024
Senior Product Marketing Manager, Data & AI
IBM
7-2021 - 2-2022
Senior Manager, Marketing
L'Oréal
9-2019 - 7-2021
Manager, Corporate Strategic Marketing
L'Oréal
11-2018 - 9-2019
Management Consultant
Accenture
In the press

Media appearances

Ashley Bassman – Author Profile on IBM Think. Featured in IBM Think
See now
Ashley Bassman, Program Director, Product Marketing, Data & AI at IBM – The Business of Marketing Podcast (Watsonx episode). Featured in Audacy – The Business of Marketing Podcast
+2 more appearances Login to view media
Education
2021 - 2024
Master of Business Administration - MBA
NYU Stern School of Business
2012 - 2015
Bachelor's
Texas McCombs School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other IBM Employees

Explore more public profiles from related professionals.

Ayan Zia
Ayan Zia
Back End Developer
IBM
 Donna Danis
Donna Danis
Marketing Manager
IBM
 Barry Mitchell
Barry Mitchell
Partner, Global Strategic Sales
IBM
 Kevin Aylward
Kevin Aylward
Partner, IBM Consulting, Federal AWS Alliance Leader
IBM

More profiles

Discover additional public profiles from our index.

Ashley Crawley
Ashley Crawley
Director Partner Enablement
Cloudli Communications
 Ashley De Ronde
Ashley De Ronde
Process Lead
Molson Coors Beverage Company
AD
Ashley Dobrozsi-Ferguson
Assistant Director
Butler County Family & Children First Council
 Ashley Gingrich
Ashley Gingrich
Strategic Marketing Manager
PSECU
Unlock the full playbookSee exactly how to sell to Ashley. Free, 10 seconds.