Ashley Bassman
Energizer · DISC type IAs Program Director for IBM watsonx, Ashley leads product marketing for AI and databases, excelling at translating complex technology into compelling stories that drive business outcomes. A graduate of NYU Stern and Texas McCombs, her experience spans tech, beauty, and consulting with firms like LOréal and Accenture.
She is passionate about the unique intersection of AI and beauty, promoting the collaboration between IBM and her former employer, LOréal, to revolutionize the cosmetics industry with generative AI.
Read the full overview →How Ashley shows up
They excel at seeing the bigger picture, and the long-term impact of their decisions. They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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