Ashley Donde

Questioner
DISC Type : c

Director of Sales - West Coast at USA SHADE

Palm Springs, California, United States

Overview

Ashley has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ashley has no verified topics they care about

Media Appearances

Ashley has no verified media appearances

Work History

1-2025
Director of Sales - West Coast at USA SHADE
8-2023 - 1-2025
Sales Director - Southern California at USA SHADE
12-2018 - 1-2025
Senior Regional Manager at USA SHADE
6-2017 - 12-2018
Director of Sales - Military Business Division at PlayPower, Inc.
10-2014 - 6-2017
Vice President of Sales (National Accounts Div) at PlayPower, Inc.

Education

Management Information Systems from Damlin Business School
Diploma from First Business College

More Information

Social Presence :

Prographics :

Exp : 34 Location : Palm Springs, California, United States Job Level : Mid-senior Designation : Director of Sales - West Coast at USA SHADE
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ashley

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ashley take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ashley

Personality Compatibility


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