Ashley Rookwood in

Ashley Rookwood

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Chief Executive Officer at New Creations Capital
📍 London, England, United Kingdom

Ashley Rookwood is the Founder and CEO of New Creations Capital, a firm dedicated to diversifying entrepreneurship. An Aspen Rising Leaders Fellow and certified Fund Manager, he holds a Master of Science from City, University of London and is committed to ethical investing.

Driven by his personal experiences, Ashley is a passionate advocate for criminal justice reform and creating second chances. He is building a social enterprise to improve employment access for individuals within the system and has been a delegate at the One Young World summit.

He began his university studies while incarcerated and was later accepted into VC Lab, a top global program for launching venture capital firms.

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Experience
7 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Ashley shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ashley cares about

Criminal Justice Reform
His career and social enterprise are dedicated to creating opportunities for people impacted by the criminal justice system, stemming from his own lived experiences.
Ethical Investing
He publicly pledged support to the Mensarius Oath of ethical investing upon his acceptance into the VC Lab venture capital program.
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Career

Work history

2-2023
Chief Executive Officer
New Creations Capital
11-2020
Founder
New Creations Capital
9-2022
Rising Leaders Fellow
Aspen Institute UK
10-2019
Ambassador
One Young World
10-2019 - 10-2019
Delegate
One Young World
In the press

Media appearances

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Education
2018 - 2020
Master of science
City St George’s, University of London
2012 - 2018
Bachelor of Arts (Honours)
The Open University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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