Ashley Zammitt

Enthusiast
DISC Type : i

Senior Manager, Enterprise UX at Nordstrom

Seattle, Washington, United States

Overview

Ashley is a strategic Experience Design Leader at Nordstrom, focused on enhancing both customer and employee experiences. Described by colleagues as a creative and hard-working superstar, she empowers her teams to connect customer needs with business goals. She holds a BA from The University of North Carolina at Chapel Hill.

While at NBC News Digital, her team won an award for the Best Redesign/Relaunch of TODAY. com, which was built to highlight editorial content and promote continuous consumption.

Personality Overview

Optimistic

Story Driven

Amiable & Agreeable

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Enterprise UX
Currently leads and hires for the Enterprise UX team at Nordstrom, focusing on improving employee-facing systems and experiences.
Team Empowerment
Describes her leadership style as empowering teams and building partnerships to achieve strategic goals.
Customer Fulfillment
Is actively hiring UX designers to solve complex problems within the customer fulfillment space at Nordstrom.

Media Appearances

Ashley has no verified media appearances

Work History

6-2025
Senior Manager, Enterprise UX at Nordstrom
4-2025 - 6-2025
Director (Interim), Enterprise UX at Nordstrom
11-2021 - 4-2025
UX Design Manager at Nordstrom
3-2011 - 9-2014
UI/UX Designer at NBC News Digital
8-2010 - 1-2011
Communication Skills Instructor at Bilkent University

Education

2005 - 2009
BA from The University of North Carolina at Chapel Hill
2014 - 2015
Certificate from University of Washington

More Information

Social Presence :

Prographics :

Exp : 9 Location : Seattle, Washington, United States Job Level : Middle Designation : Senior Manager, Enterprise UX at Nordstrom
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Insights For Selling To Ashley

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashley is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ashley

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ashley move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ashley take some risk or not?

  • They can take some low-probability risks if needed.

You And Ashley

Personality Compatibility


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