Ashraf H.

Questioner
DISC Type : c

Chief Executive Officer at Genalyte, Inc.

United States

Overview

Ashraf Hanna is the Chief Executive Officer of Genalyte, a point-of-care diagnostics company. His career spans leadership roles including COO at Verily (Google Life Sciences), CEO of oncology firm ORIC Pharmaceuticals, and over a decade as a Vice President at Genentech. He holds both a Ph. D. in Physics from Harvard and an M. D.


He possesses a unique background as both a medical doctor and a physicist, which has shaped his career at the intersection of technology and life sciences.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Point-of-Care Diagnostics
As CEO of Genalyte, he is focused on disrupting the healthcare diagnostics space by providing real-time results to physicians and patients, aiming to improve care and reduce costs.
Biotech Commercialization
He has a track record of leading companies through critical growth phases, including taking ORIC Pharmaceuticals to a successful IPO and helping Verily achieve its first 510k approval.
Oncology Innovation
Previously served as CEO of ORIC Pharmaceuticals, a company dedicated to developing drugs that overcome cancer treatment resistance, showing a deep background in oncology.

Media Appearances

Ashraf has no verified media appearances

Work History

12-2020
Chief Executive Officer at Genalyte, Inc.
1-2018 - 12-2020
COO at Verily
5-2016 - 11-2017
CEO at ORIC Pharmaceuticals Inc.
3-2009 - 6-2016
CFO - Genentech Foundation at Genentech
1-2006 - 6-2016
Vice President, Alliance Management, Portfolio Planning, Commercial and Medical Affairs Finance, at Genentech

Education

Doctor of Philosophy - PhD from Harvard University
A.B. from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 19 Location : United States Job Level : Leadership Designation : Chief Executive Officer at Genalyte, Inc.
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Insights For Selling To Ashraf

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ashraf is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ashraf

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ashraf move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ashraf take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ashraf

Personality Compatibility


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