Ashwin Rajan
Login to view DISC.Ashwin Rajan is a product leader and behavior designer focused on building products that people want to keep in their lives. As the Founder of Fabric Behavior Design, he applies behavioral strategies to create evidence-based change. He studied Interaction Design at the Copenhagen Institute of Interaction Design and is often described as innovative and experienced.
Ashwin is passionate about the fundamentals of product building and creating tangible value. He actively shares his thoughts on go-to-market strategies, the importance of community, and the real-world adoption of new technologies like AI.
He authored "Digital Nudges, " a collection of over 60 examples of behavior design, which was initially an internal-only resource for his clients.
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DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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