Asif Latief
Pioneer · DISC type IDSAsif Latief is the CEO of Garic, bringing over 26 years of C-Suite experience from top equipment hire companies like Speedy Hire and Boels Rental. He is a commercially minded executive known for driving strategic change and operational excellence. Colleagues frequently describe him as an inspiring, calm, and committed leader.
He is a passionate advocate for mental health awareness in the workplace, spearheading the award-winning #UnitedforMentalStrength campaign to provide support and reduce stigma across the hire industry. He also launched the #HireTogether initiative to help displaced colleagues find new roles, showing his commitment to the broader industry community.
Asif received the "Outstanding Contribution to Hire Award" in 2023 for his significant work in promoting mental health awareness within his industry.
Read the full overview →How Asif shows up
They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed
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DISC profile (public)
Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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