Asif Latief
Login to view DISC.Asif Latief is the CEO of Garic, bringing over 26 years of C-Suite experience from top equipment hire companies like Speedy Hire and Boels Rental. He is a commercially minded executive known for driving strategic change and operational excellence. Colleagues frequently describe him as an inspiring, calm, and committed leader.
He is a passionate advocate for mental health awareness in the workplace, spearheading the award-winning #UnitedforMentalStrength campaign to provide support and reduce stigma across the hire industry. He also launched the #HireTogether initiative to help displaced colleagues find new roles, showing his commitment to the broader industry community.
Asif received the "Outstanding Contribution to Hire Award" in 2023 for his significant work in promoting mental health awareness within his industry.
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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