Asli Yetkin Karagul

Observer
DISC Type : ci

Head of Marketing, Castrol Europe at Castrol

London, England, United Kingdom

Overview

Asli has no verified overview

Personality Overview

Example Seeker

Assertive

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Asli has no verified topics they care about

Media Appearances

Asli has no verified media appearances

Work History

7-2025
Head of Marketing, Castrol Europe at Castrol
1-2024 - 8-2025
Global Business Mobility Director at Castrol
7-2022 - 3-2024
Global Accounts EV Business Development Director at Castrol
1-2021 - 7-2022
Business Advisor to EVP, Customers and Products at bp
11-2018 - 1-2021
Turkey, Ukraine, Central Asia Director at Castrol

Education

2010 - 2011
master from SDA Bocconi
2010 - 2011
master from Esade

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Marketing, Castrol Europe at Castrol
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Insights For Selling To Asli

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Asli is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Asli

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Asli move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Asli take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Asli

Personality Compatibility


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