Assaf Ronen in

Assaf Ronen

Login to view DISC.
Management Board Member at HelloFresh
📍 Redmond, Washington, United States

Assaf Ronen is the CEO of HelloFresh North America and a member of the companys Management Board. His career focuses on scaling businesses, from startups to large enterprises like Amazon and Cisco, with a track record of delivering significant revenue growth and leading product innovation. He earned his MBA from The University of Texas at Austin.

Assaf is an active advisor and investor in the startup ecosystem, mentoring early-stage companies on growth, product development, and leadership. He has a passion for leveraging technology and AI to solve complex challenges.

Unique fact: Before his roles at major corporations, Assaf founded and led his own startup, Pringo Networks.

Read the full overview →
Experience
35 Years
Current Role
Management Board Member
Job Level
Leadership
Location
Redmond, Washington, United States
Personality Overview

How Assaf shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Assaf cares about

Business Scaling
His career is defined by driving revenue growth in both startups (up to 1000x) and large, mature companies (2-10x).
AI Implementation
He advises companies on Gen-AI implementation and has spoken publicly about how HelloFresh uses AI and technology to enhance its services.
+6 more topics Login to view topics
Career

Work history

5-2026
Management Board Member
HelloFresh
4-2025
President HFG & CEO HelloFresh NA
HelloFresh
12-2024
Investor and Advisor
Graphio.ai
4-2024 - 5-2025
Investor , Advisor and Mentor
R-Catalyst
3-2024 - 5-2025
Advisory Board Member
Livesight
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education

Assaf has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other HelloFresh Employees

Explore more public profiles from related professionals.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Assaf. Free, 10 seconds.