Atharva Shah

Enthusiast
DISC Type : i

Senior Associate at Rockstud Capital

Mumbai, Maharashtra, India

Overview

Atharva Shah is a Senior Associate at Rockstud Capital, leveraging over six years of experience across venture capital, investment banking, and startups. A graduate of Lancaster University with a Masters in Finance, he focuses on evaluating and executing deals in early-stage companies across consumer tech, health tech, climate tech, and deep tech sectors.

Based in Mumbai, Atharva is passionate about the intersection of technology and key growth sectors. He has a keen interest in the evolution of Direct-to-Consumer (D2C) brands, the applications of AI, sustainability initiatives, and innovations within fintech. He is always open to connecting with entrepreneurs and fellow investors.

His experience includes serving as the Chief Financial Officer for an agri-tech startup, giving him a unique founder-side perspective on building a company.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Early-Stage Investing
Focuses on deal evaluation and execution for early-stage companies in consumer tech, health tech, climate tech, and deep tech at Rockstud Capital.
Direct-to-Consumer (D2C) Brands
Holds a strong personal and professional passion for the D2C business model and identifying compelling investment opportunities within the space.
Sustainability & Climate Tech
Actively invests in and follows trends in sustainability, reflecting a core professional interest in ventures with a positive environmental impact.

Media Appearances

Atharva has no verified media appearances

Work History

6-2025
Senior Associate at Rockstud Capital
6-2024 - 6-2025
Senior Analyst at Marquee Equity
3-2023 - 6-2024
Senior Associate - Investments at Lead Angels
3-2021 - 3-2023
Chief Financial Officer at AgroZone Services Private Limited
11-2019 - 3-2021
Analyst at EY

Education

2018 - 2019
MSc Finance from Lancaster University
2015 - 2018
Management Studies from Usha Pravin Gandhi College of Arts, Commerce and Science

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Senior Associate at Rockstud Capital
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Insights For Selling To Atharva

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Atharva is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Atharva

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Atharva move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Atharva take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Atharva

Personality Compatibility


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