Athena Campos

Inquirer
DISC Type : dc

Head of Global Marketing - BCP at Caterpillar Inc.

Greater Chicago Area, United States

Overview

Athena has no verified overview

Personality Overview

Hard To Convince

ROI Conscious

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Athena has no verified topics they care about

Media Appearances

Athena has no verified media appearances

Work History

11-2025
Head of Global Marketing - BCP at Caterpillar Inc.
6-2025 - 11-2025
Director, Sales & Marketing Enablement at Caterpillar Inc.
11-2021 - 6-2025
Head of Commercial Services North America at CNH Industrial
3-2020 - 11-2021
Head of Market Development at CNH Industrial
3-2018 - 3-2020
Head of Global Construction Brand Marketing at CNH Industrial

Education

MS-IMC from Roosevelt University
BS from Ball State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Head of Global Marketing - BCP at Caterpillar Inc.
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Insights For Selling To Athena

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Athena is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Athena

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Athena move?

  • Their decision making speed is somewhere in the middle.
  • Can Athena take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Athena

Personality Compatibility


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