Augusta Aiken

Enigma
DISC Type : dci

Founder and CEO at AAA Global

United Kingdom

Overview

Augusta Aiken is the Founder and CEO of AAA Global, a specialized financial talent acquisition firm she has scaled globally with offices in London, Asia, and the Middle East. With over a decade of experience, she focuses on quantitative, HFT, and systematic trading roles. People who have worked with her describe her as professional, thoughtful, and relatable.

Outside of her CEO duties, Augusta is a wife and a mother of two. She is a vocal advocate for female empowerment, encouraging women to own their feminine energy and succeed in business. Her personal philosophy is centered on taking action to overcome fear and actively pursuing a growth-oriented mindset.

Unique fact: Augusta built her global firm based on a decade of cultivating genuine trust and relationships within her niche industry.

Personality Overview

Hard To Convince

Friendly Yet Blunt

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Global Business Scaling
She has successfully expanded her London-based company into five other countries, primarily in Asia and the Middle East, to meet global client demand.
Quantitative Recruiting
Her firm specializes in high-frequency trading (HFT) and quantitative finance, leveraging over a decade of personal experience and deep network connections in this niche.
Founder Mindset
She often posts about the importance of taking action to overcome anxiety and believes that growth requires stepping out of one's comfort zone.

Media Appearances

Augusta has no verified media appearances

Work History

9-2018
Founder and CEO at AAA Global
8-2017 - 9-2018
Head of Quantitative Team at Shadowhound Ltd
7-2017 - 11-2017
Gardening Leave at Gardening Leave
1-2012 - 7-2017
Head of Quantitative Trading and Research - Quantitative Fund Management (QFM) at Selby Jennings
2-2012 - 1-2013
Research Analyst at Selby Jennings

Education

Bachelor's Degree from UCL
Education details unavailable from St Peter's York

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Leadership Designation : Founder and CEO at AAA Global
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Insights For Selling To Augusta

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Augusta is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Augusta

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Augusta move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Augusta take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Augusta

Personality Compatibility


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