Augustin Bahng in

Augustin Bahng

Commander · DISC type D
Director, Head of Product Management - Travel at Coupang
📍 San Francisco, California, United States

Augustin is a product leader with extensive experience at Coupang, Amazon, and PayPal, specializing in scaling AI-driven consumer and platform products to over 200 million users. He holds an MBA from Northwesterns Kellogg School and is described by colleagues as a passionate, detail-oriented leader with deep technical knowledge and organizational ability.

Outside of his corporate roles, Augustin has a strong entrepreneurial drive, having founded a travel-focused mobile app company while at Northwestern. He is a two-time 1st place winner of university entrepreneurship competitions, reflecting a deep interest in building ventures from the ground up and a willingness to step outside his comfort zone.

Unique fact: While at Northwestern, he founded a company that launched a mobile app for travelers, achieving 33% organic growth.

Read the full overview →
Experience
18 Years
Current Role
Director, Head of Product Management - Travel
Job Level
Mid-senior
Location
San Francisco, California, United States
Personality Overview

How Augustin shows up

Decisive
Risk-Taker
Candid & Clear

They like to move fast and expect the same from others. They take a lot of pride in personal achievements. They respond well to strong and respectful communication.

Priorities

Topics Augustin cares about

AI-driven Personalization
He led strategy for Amazon's AI/ML-driven discovery and personalization systems for Alexa, impacting over 100 million global customers and significantly uplifting engagement.
Travel Technology
His career shows a consistent focus on the travel sector, from founding a travel app to leading product for Booking Holdings and now Coupang Travel.
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Career

Work history

2024
Director, Head of Product Management - Travel
Coupang
2021 - 2024
Head of Product Management - Discovery Dashboards
Amazon
2018 - 2021
Head of Product Management
PayPal
2016 - 2018
Head of Product Management
Booking Holdings (NASDAQ: BKNG)
2014 - 2016
CEO and Founder
The Garage at Northwestern
In the press

Media appearances

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Education
The Wharton Undergraduate School
University of Pennsylvania
Master of Business Administration (M.B.A.)
Northwestern University - Kellogg School of Management
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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