Augustin Bahng

Commander
DISC Type : D

Director, Head of Product Management - Travel at Coupang

San Francisco, California, United States

Overview

Augustin is a product leader with extensive experience at Coupang, Amazon, and PayPal, specializing in scaling AI-driven consumer and platform products to over 200 million users. He holds an MBA from Northwesterns Kellogg School and is described by colleagues as a passionate, detail-oriented leader with deep technical knowledge and organizational ability.

Outside of his corporate roles, Augustin has a strong entrepreneurial drive, having founded a travel-focused mobile app company while at Northwestern. He is a two-time 1st place winner of university entrepreneurship competitions, reflecting a deep interest in building ventures from the ground up and a willingness to step outside his comfort zone.

Unique fact: While at Northwestern, he founded a company that launched a mobile app for travelers, achieving 33% organic growth.

Personality Overview

Decisive

Risk-Taker

Candid & Clear

They like to move fast and expect the same from others.  They take a lot of pride in personal achievements. They respond well to strong and respectful communication.

Topics They Care About

AI-driven Personalization
He led strategy for Amazon's AI/ML-driven discovery and personalization systems for Alexa, impacting over 100 million global customers and significantly uplifting engagement.
Travel Technology
His career shows a consistent focus on the travel sector, from founding a travel app to leading product for Booking Holdings and now Coupang Travel.
Fintech Innovation
At PayPal/Venmo and Booking. com, he launched innovative financial products like QR code payments, Buy Now Pay Later, and installment payments.

Media Appearances

Augustin has no verified media appearances

Work History

2024
Director, Head of Product Management - Travel at Coupang
2021 - 2024
Head of Product Management - Discovery Dashboards at Amazon
2018 - 2021
Head of Product Management at PayPal
2016 - 2018
Head of Product Management at Booking Holdings (NASDAQ: BKNG)
2014 - 2016
CEO and Founder at The Garage at Northwestern

Education

The Wharton Undergraduate School from University of Pennsylvania
Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 18 Location : San Francisco, California, United States Job Level : Mid-senior Designation : Director, Head of Product Management - Travel at Coupang
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Insights For Selling To Augustin

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Augustin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Augustin

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Augustin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Augustin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Augustin

Personality Compatibility


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