Augusto Borella Hougaz

Judge
DISC Type : Dc

Chief Product Officer at INTELIE

Houston, Texas, United States

Overview

Augusto is the Chief Product Officer at INTELIE, where he leads product vision with a focus on AI and customer-centric innovation. He has a rich background in digital transformation, particularly from his extensive tenure at Petrobras in roles like Drilling Engineer and Digital Transformation General Manager. He holds a Ph. D. from the Universidade de São Paulo.

Outside of his primary role, Augusto is an angel investor at Urca Angels, applying his skills in business strategy and planning to support new ventures. He is a regular speaker at international industry events and has authored numerous academic and industry articles, demonstrating a passion for sharing knowledge.

He has a keen focus on helping professionals and leaders navigate the complexities of the AI era, aiming to cut through the hype and deliver real value.

Personality Overview

Fast But Wary

Features Driven

Quality Focused

They do not care very much about building rapport or relationships.  They like to stay in control of the negotiation or defining of the terms. They are less concerned about the product and more about its potential impact.

Topics They Care About

Navigating AI Disruption
His core philosophy is helping professionals thrive by separating valuable AI signals from the noise and making confident, strategic decisions.
Digital Transformation
He has extensive experience leading digital transformation projects, particularly within the energy sector at companies like Petrobras.
Reducing Decision Latency
He believes fast data is useless without fast approval loops, advocating for leaders to streamline their decision-making processes to maintain relevance.

Media Appearances

Augusto has no verified media appearances

Work History

10-2025
Chief Product Officer at INTELIE
7-2025 - 10-2025
Chief Operational Officer at INTELIE
6-2024
Director at InteliWell
5-2022 - 7-2025
Head Of Products - Intelie at Viasat Inc.
10-2021 - 10-2024
Angel Investor at Urca Angels

Education

2002 - 2004
Doctor of Philosophy (Ph.D.) from USP - Universidade de São Paulo
1997 - 2001
Bachelor's Degree from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 26 Location : Houston, Texas, United States Job Level : Leadership Designation : Chief Product Officer at INTELIE
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Insights For Selling To Augusto

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Augusto is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Augusto

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Augusto move?

  • If convinced, they can reach decisions quite fast.
  • Can Augusto take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Augusto

Personality Compatibility


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