Augusto Santos, MBA

Enigma
DISC Type : Dic

Senior Vice President, Airports and Borders - Americas at Amadeus

Miami-Fort Lauderdale Area, United States

Overview

Augusto Santos is a dynamic executive with over 20 years of experience driving growth and transformation in the aviation technology sector. As Senior Vice President at Amadeus, he leads the Airports and Borders division for the Americas. Colleagues describe him as a knowledgeable and well-rounded professional with strong business acumen, holding an MBA from Emory University.



He authored a publication analyzing the organizational impact of implementing IT business management systems like SAP and Salesforce.

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Aviation Technology
His entire career is focused on IT solutions for airports, borders, and airlines, with a recent emphasis on improving passenger experience and operational efficiency.
Business Growth
His professional profile consistently highlights a track record of driving substantial revenue growth and business expansion for technology firms across the Americas.
Biometric Innovation
He actively promotes advanced security solutions, such as Amadeus's biometric corridor, to create more seamless and secure border control and passenger processing.

Media Appearances

Augusto has no verified media appearances

Work History

8-2025
Senior Vice President, Airports and Borders - Americas at Amadeus
12-2022 - 8-2025
Vice President - Latin America and Caribbean at SITA
10-2021 - 11-2022
Global Head of Design and Innovation - Airport Systems at Collins Aerospace
5-2019 - 10-2021
Head of Sales and Account Management, Americas at Collins Aerospace
5-2015 - 4-2019
Head of Sales and Account Management, Latin America and Caribbean at Collins Aerospace

Education

12-2021 - 12-2022
Chief Technology Officer (CTO) Program from Wharton Executive Education
2008 - 2011
Master of Business Administration - MBA from Emory University - Goizueta Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Miami-Fort Lauderdale Area, United States Job Level : Leadership Designation : Senior Vice President, Airports and Borders - Americas at Amadeus
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Insights For Selling To Augusto

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Augusto is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Augusto

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Augusto move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Augusto take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Augusto

Personality Compatibility


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