Aung Thura

Sharpshooter
DISC Type : DC

Chief Strategist at Ignite | Marketing Communications

Bangkok, Bangkok City, Thailand

Overview

Aung Thura is a Brand Strategy Consultant with over 25 years of experience transforming brands across Asia, specializing in AI-enhanced marketing and consumer insights. A graduate of Hawaii Pacific University, he is described by colleagues as a brilliant and diplomatic strategist with great instincts.

He is passionate about solving problems and being of service to others, a value he developed during his early career in the hotel industry in Honolulu and Bangkok. Aung enjoys applying his deep understanding of human motivation to help both brands and people grow and thrive in evolving markets.

He authored a book for aspiring entrepreneurs titled, "How to start your dream business: A beginners guide. "

Personality Overview

Rigorous & Demanding

Fast But Analytical

Precise But Practical

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

AI in Marketing
His headline highlights "AI-Enhanced Marketing Solutions" and he recently posted about using AI as a multiplier to do your job better, rather than as a replacement.
Brand Relevance
He taught a university course using a textbook on brand relevance and recently analyzed how brands must constantly rediscover relevance to connect with new generations.
Go-to-Market Strategy
He recently shared his thoughts on the evolution of Go-to-Market (GTM) strategy, noting how it has been popularized by consultants from its roots in the 4Ps of marketing.

Media Appearances

Aung has no verified media appearances

Work History

9-2011
Chief Strategist at Ignite | Marketing Communications
9-2011
Chief Strategist at Catalyst | Human Insights
12-2023 - 11-2024
Chief Strategy Officer at Ruder Finn Era
10-2018
University Lecturer at Strategy First University - SFU
10-2009 - 7-2011
Senior Marketing Director at Population Services International (PSI)

Education

1991 - 1995
BSBA from Hawaii Pacific University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Bangkok, Bangkok City, Thailand Job Level : Junior Designation : Chief Strategist at Ignite | Marketing Communications
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Insights For Selling To Aung

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aung is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aung

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Aung move?

  • If convinced, they can reach decisions quite fast.
  • Can Aung take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Aung

Personality Compatibility


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