Aung Thura in

Aung Thura

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Chief Strategist at Ignite | Marketing Communications
📍 Bangkok, Bangkok City, Thailand

Aung Thura is a Brand Strategy Consultant with over 25 years of experience transforming brands across Asia, specializing in AI-enhanced marketing and consumer insights. A graduate of Hawaii Pacific University, he is described by colleagues as a brilliant and diplomatic strategist with great instincts.

He is passionate about solving problems and being of service to others, a value he developed during his early career in the hotel industry in Honolulu and Bangkok. Aung enjoys applying his deep understanding of human motivation to help both brands and people grow and thrive in evolving markets.

He authored a book for aspiring entrepreneurs titled, "How to start your dream business: A beginners guide. "

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Experience
14 Years
Current Role
Chief Strategist
Job Level
Junior
Location
Bangkok, Bangkok City, Thailand
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Aung cares about

AI in Marketing
His headline highlights "AI-Enhanced Marketing Solutions" and he recently posted about using AI as a multiplier to do your job better, rather than as a replacement.
Brand Relevance
He taught a university course using a textbook on brand relevance and recently analyzed how brands must constantly rediscover relevance to connect with new generations.
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Career

Work history

9-2011
Chief Strategist
Ignite | Marketing Communications
9-2011
Chief Strategist
Catalyst | Human Insights
12-2023 - 11-2024
Chief Strategy Officer
Ruder Finn Era
10-2018
University Lecturer
Strategy First University - SFU
10-2009 - 7-2011
Senior Marketing Director
Population Services International (PSI)
In the press

Media appearances

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Education
1991 - 1995
BSBA
Hawaii Pacific University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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