Avanija Rao Bhadriraju in

Avanija Rao Bhadriraju

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Product Lead at L'Oréal
📍 Mumbai, Maharashtra, India

Avanija is a Product Lead at LOréal, focusing on building online platforms and leading strategic digital projects. Her background spans e-commerce category management, B2B marketing, and analytics with companies like AJIO. com and Reliance Industries. She holds an MBA from the Indian School of Business.

Outside of her professional life, Avanija has a strong interest in music, having been active in her universitys Music Club and Indian Music Society. She was also involved with the Entrepreneurship Cell and the Women in Business club during her studies.

She has a keen eye for unconventional marketing, noting how UNIQLO once ran a campaign inviting public criticism to improve its products and service.

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Current Role
Product Lead
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Avanija cares about

E-commerce Strategy
Her experience includes building online platforms from scratch at L'Oréal and managing sales planning and analytics for the e-commerce marketplace AJIO. com.
Creative Brand Campaigns
She analyzes and shares insights on unconventional marketing strategies, such as those used by brands like Liquid Death and UNIQLO.
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Career

Work history

1-2023
Product Lead
L'Oréal
10-2020 - 12-2022
Category Manager
AJIO.com
2-2020 - 9-2020
B2B Marketing
Reliance Industries Limited
7-2019 - 2-2020
Innovation and Incubation - Grocery Retail
Reliance Industries Limited
6-2016 - 2-2018
Analyst
EY
In the press

Media appearances

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Education
2018 - 2019
Master of Business Administration - MBA
Indian School of Business
2013 - 2016
Bachelor’s Degree
Jesus and Mary College
1999 - 2013
Physics
Amity International School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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