Rahquel Purcell

Wildcard
DISC Type : cis

Member Board of Directors at MSC Industrial Supply Co.

New York, New York, United States

Overview

Rahquel Purcell is the Chief Transformation Officer for LOréal North America, with over 30 years of experience in supply chain and operations, including a long tenure at Procter & Gamble. She holds a BBA from the University of Michigan and is also a Board Member for MSC Industrial Supply Co.

Outside of her corporate role, she is a passionate advocate for diversity and inclusion and serves as the Executive Sponsor for LOréals Women of Color ERG. She co-founded and co-hosts "Keep Your Kookee, " a mother-daughter podcast focused on intergenerational conversations about womanhood, relationships, and life.

Interesting fact: Rahquel is the first person to hold the title of Chief Transformation Officer in LOréals North America region.

Personality Overview

Curious But Skeptical

Friendly But Slow

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Business Transformation
As L'Oréal North America's first Chief Transformation Officer, she leads the company's efforts to evolve its operating models for the future, leveraging technology and innovation.
AI Integration
Discusses leveraging new technologies like AI to drive operational solutions, unify systems, and proactively manage disruption in a constantly changing business world.
Supply Chain Innovation
An operator by trade with deep experience, she led a major supply chain transformation as COO during the pandemic, delivering record results for L'Oréal.

Media Appearances

L'Oréal Appoints Rahquel Purcell as First Chief Transformation Officer for North America. Featured in L'Oréal (official corporate site)

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Leading Transformation and Innovation at L'Oréal – A Conversation with Chief Transformation Officer Rahquel Purcell. Featured in University of Michigan – Business Technology Center

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Rahquel Purcell Elected to MSC Industrial Supply Co.'s Board of Directors. Featured in PR Newswire

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Work History

12-2022
Member Board of Directors at MSC Industrial Supply Co.
10-2022
Chief Transformation Officer, L'Oréal North America at L'Oréal
3-2020 - 9-2022
Chief Operations Officer, NA at L'Oréal
2-2017 - 2-2020
Senior Vice President Supply Chain at L'Oréal
1-2016 - 1-2017
Vice President Operations - Americas at L'Oréal

Education

1988 - 1992
BBA from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : New York, New York, United States Job Level : Leadership Designation : Member Board of Directors at MSC Industrial Supply Co.
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Insights For Selling To Rahquel

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rahquel is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rahquel

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Rahquel move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Rahquel take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Rahquel

Personality Compatibility


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