Avanti Murarka Jhunjhunwala

Questioner
DISC Type : c

Director at CROWN FLAKES PRIVATE LIMITED

West Bengal, India

Overview

Avanti Murarka Jhunjhunwala is the Director of Crown Flakes Private Limited, specializing in potato flakes. A graduate of Le Cordon Bleu London with a specialization in Patisserie, she combines culinary expertise with business acumen from her Business Administration degree to drive quality and innovation in food manufacturing.

Outside of her corporate role, Avanti is a passionate philanthropist who founded the Live Strong Foundation to support underprivileged children with cancer. In 2012, she chaired the Young FICCI Ladies Organisation, contributing to its foundational growth and championing womens entrepreneurship. Her passion for potatoes earned her the nickname "Aloo ki Rani" (Queen of Potatoes).

She uniquely blends formal French pastry training with large-scale industrial food production, particularly in the potato sector.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Potato Industry
As the director of a major potato flakes manufacturer and a self-proclaimed "alooholic, " she is deeply passionate about the versatility and potential of potatoes in the food industry.
Food Safety & Quality
Her background includes implementing quality control procedures and conducting food safety training for factories, reflecting a strong commitment to high standards in food production.
Culinary Innovation
A graduate of Le Cordon Bleu in Patisserie, she began her career by founding a boutique pastry store, showing a deep interest in culinary arts and creating high-quality food products.

Media Appearances

Avanti has no verified media appearances

Work History

2-2005
Director at CROWN FLAKES PRIVATE LIMITED
3-2005 - 2-2024
Director at Potatoking Foods Limited
5-2003 - 5-2012
Factory & Quality Control Incharge for Productions at Potatoking Foods Limited - India

Education

2002 - 2005
Bachelors of Business Administration from Jadavpur University
1986 - 2002
Education details unavailable from Modern High School For Girls

More Information

Social Presence :

Prographics :

Exp : 20 Location : West Bengal, India Job Level : Mid-senior Designation : Director at CROWN FLAKES PRIVATE LIMITED
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Insights For Selling To Avanti

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Avanti is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Avanti

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Avanti move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Avanti take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Avanti

Personality Compatibility


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