Axel Adida
Login to view DISC.Axel Adida is the Chief Digital Officer at Beiersdorf, driving digital transformation for iconic skincare brands like Nivea and Eucerin. His career spans leadership roles at Sanofi, BCG, and LOréal, consistently focusing on leveraging technology and data to align major consumer brands with modern consumer behaviors. He holds masters degrees from EDHEC, ESCP, and CentraleSupélec.
Axel has been a technology enthusiast since childhood, falling in love with an Apple II at age 10 and later launching two software startups. He is now an active angel investor, backing promising founders and ideas with a focus on companies that disrupt established markets through innovative branding, fresh products, and digital traction.
Unique fact: At the age of 8, Axel attended his first-ever search engine training.
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