Ayoshmita Biswas

Commander
DISC Type : D

Founder Partner at KarmaKraft Events

Mumbai, Maharashtra, India

Overview

Ayoshmita Biswas is a seasoned marketing leader with over 20 years of experience in brand strategy and growth marketing. As the Founder of The Moody Rhino and KarmaKraft Events, she specializes in fixing "muddled messaging. " Colleagues describe her as an innovative, inspirational, and profoundly talented professional with a great sense of leadership.

She is a passionate advocate for women in leadership and a staunch feminist, championing marketing that forges emotional connections and fuels sustainable growth. Her social media reflects a witty and insightful personality, often sharing lessons on the founders journey and leadership with humor.

Unique fact: Ayoshmita describes herself as a "Brand Therapist, " focused on fixing messy marketing and unclear brand messaging.

Personality Overview

Strong-Willed

Very Quick

Impact-Driven

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Topics They Care About

Brand Strategy
As a self-proclaimed "Brand Therapist, " she focuses on clarifying messaging and building strong brand identities through her firm, The Moody Rhino.
Founder Leadership
Frequently shares witty insights on the realities and challenges of being a founder and CEO, using hashtags like #Founder and #CEOLessons.
Women in Leadership
Publicly described as a passionate advocate for women in leadership and a staunch feminist, championing their advancement.

Media Appearances

Ayoshmita has no verified media appearances

Work History

6-2024
Founder Partner at KarmaKraft Events
4-2022 - 9-2023
VP & Head - Marketing & Communications at Everstone Group
2-2020
Founder & The Fractional CMO at The Moody Rhino
7-2018 - 2-2020
Group Head - Marketing & Corp Comm (Financial Services) at Piramal Capital & Housing Finance
4-2015 - 6-2018
VP & Head - Marketing, Corp Comm & CSR at Fullerton India Credit Company Ltd.

Education

2018 - 2019
Executive PGD from Columbia Business School
2004 - 2005
Bachelor of Arts - BA from University of Derby

More Information

Social Presence :

Prographics :

Exp : 24 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder Partner at KarmaKraft Events
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Insights For Selling To Ayoshmita

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ayoshmita is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ayoshmita

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ayoshmita move?

  • If convinced, they can reach decisions quite fast.
  • Can Ayoshmita take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ayoshmita

Personality Compatibility


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