Ayoshmita Biswas in

Ayoshmita Biswas

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Founder Partner at KarmaKraft Events
📍 Mumbai, Maharashtra, India

Ayoshmita Biswas is a seasoned marketing leader with over 20 years of experience in brand strategy and growth marketing. As the Founder of The Moody Rhino and KarmaKraft Events, she specializes in fixing "muddled messaging. " Colleagues describe her as an innovative, inspirational, and profoundly talented professional with a great sense of leadership.

She is a passionate advocate for women in leadership and a staunch feminist, championing marketing that forges emotional connections and fuels sustainable growth. Her social media reflects a witty and insightful personality, often sharing lessons on the founders journey and leadership with humor.

Unique fact: Ayoshmita describes herself as a "Brand Therapist, " focused on fixing messy marketing and unclear brand messaging.

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Experience
24 Years
Current Role
Founder Partner
Job Level
Leadership
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
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Priorities

Topics Ayoshmita cares about

Brand Strategy
As a self-proclaimed "Brand Therapist, " she focuses on clarifying messaging and building strong brand identities through her firm, The Moody Rhino.
Founder Leadership
Frequently shares witty insights on the realities and challenges of being a founder and CEO, using hashtags like #Founder and #CEOLessons.
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Career

Work history

6-2024
Founder Partner
KarmaKraft Events
4-2022 - 9-2023
VP & Head - Marketing & Communications
Everstone Group
2-2020
Founder & The Fractional CMO
The Moody Rhino
7-2018 - 2-2020
Group Head - Marketing & Corp Comm (Financial Services)
Piramal Capital & Housing Finance
4-2015 - 6-2018
VP & Head - Marketing, Corp Comm & CSR
Fullerton India Credit Company Ltd.
In the press

Media appearances

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Education
2018 - 2019
Executive PGD
Columbia Business School
2004 - 2005
Bachelor of Arts - BA
University of Derby
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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