Ayssa Adnani in

Ayssa Adnani

Energizer · DISC type I
Digital Product Owner at Primark
📍 United Kingdom

Ayssa is a Digital Product Owner at Primark with extensive experience managing digital initiatives for major brands like Microsoft and Intel. A graduate of IDRAC Business School with a Masters degree, she is described by colleagues as solution-focused, dedicated, and thorough, with a unique capacity for empathy and motivating teams.

Her career includes a significant nine-year tenure with The Jamie Oliver Group and digital product management roles at Bup and Mytime Active, showcasing her versatility across retail, media, and wellness sectors.

Unique fact: While at McCann Worldgroup, she served as a Digital Programme Manager for high-profile accounts including Microsoft and Intel.

Read the full overview →
Experience
8 Years
Current Role
Digital Product Owner
Location
United Kingdom
Personality Overview

How Ayssa shows up

Relationship Oriented
Informal
Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Priorities

Topics Ayssa cares about

Digital Product Management
Her entire career is focused on digital product roles, and she has completed specialized courses in Digital Product Management from the University of Virginia.
Agile Methodologies
She is a certified Professional Scrum Product Owner (PSPO I) from Scrum. org, indicating a deep understanding of agile frameworks for product development.
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Career

Work history

9-2023
Digital Product Owner
Primark
12-2020 - 6-2023
Digital Product Manager
Bupa
1-2019 - 12-2020
Digital Product Manager
Mytime Active
The Jamie Oliver Group
9 yrs
11-2007 - 1-2010
Digital Programme Manager (Microsoft, Intel)
McCann Worldgroup
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Master's degree
IDRAC Business school
Bachelor's degree
Université Paris Cité
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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