Laura W.

Laura is a Digital Merchandising Officer at Primark, leveraging extensive experience in e-commerce for major fashion retailers like H&M, New Look, and PrettyLittleThing. Her expertise lies in trading, multi-channel retail, and trend analysis. She holds a degree in Textile Design for Fashion from the Manchester School of Art.

With a creative foundation in textile design, Laura combines her artistic background with a sharp commercial focus. This blend of skills allows her to understand fashion from both a design and a digital sales perspective, driving her success in the fast-paced retail industry. She also played netball during her university years.

She has a demonstrated history of working in the fast-paced fashion retail industry, consistently driving online sales growth.