B is an accomplished digital and communications strategist with a track record of delivering digital products in the sports, cultural, and tourism sectors. Described as engaging, passionate, and knowledgeable, she has held senior leadership roles at UK Sport and the Rugby League World Cup 2021, leveraging her MA from The University of Salford.
She is passionate about creating services that drive cultural change and deliver exceptional user experiences. Her freelance work and academic interests highlight a strong focus on applying digital strategies within the arts and culture sectors to foster community and business growth.
Unique fact: B authored a publication on using Twitter for museum audience development, titled "Creating A Museum Without Walls. "
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