Bárbara Gómez P

Examiner
DISC Type : cs

Gerente Marcas Propias Tottus Chile at Tottus

Chile

Overview

Bárbara is the Private Label Manager for Tottus Chile, specializing in FMCG and product development. With an MBA from FEN UCHILE and experience at Cencosud and Nestlé, she excels in leveraging consumer insights and leading high-performance teams to drive brand growth.

She is passionate about creating an inclusive corporate culture, demonstrated by her initiative to organize a forum for women at Tottus to share their experiences. Her work shows a strong belief in listening to customers and fostering a collaborative and positive team environment.

Unique fact: Bárbara organized a product testing session where employees children were the main protagonists, giving direct feedback on products designed for them.

Personality Overview

Tough To Convince

Unexpressive

Late Adopter

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Customer-Centric Products
Champions listening directly to consumers, even organizing sessions for children to test and provide feedback on Tottus's kids' product lines.
Women in Leadership
Actively promotes empowering women in the workplace by organizing conversations and forums for female colleagues at Tottus to share their voices.
Private Label Growth
As the head of private brands, she is focused on developing quality products and simplifying the lives of customers through Tottus's own brands.

Media Appearances

Bárbara has no verified media appearances

Work History

11-2024
Gerente Marcas Propias Tottus Chile at Tottus
8-2022 - 11-2024
SubGerente Regional Marcas Propias PGC at Cencosud S.A.
1-2021 - 8-2022
Category & Channel Sales Development Divisional Confectionery at Nestlé
12-2017 - 1-2021
Trade Marketing Manager Corporativo at Nestlé
3-2016 - 12-2017
Brand Manager Supermercado Mayorista 10 at SMU S.A. (Unimarc, M10, Alvi ,Ok Market y Telemercados)

Education

Master of Business Administration - MBA from FEN UCHILE
2000 - 2004
Ingeniero Comercial from Universidad Diego Portales

More Information

Social Presence :

Prographics :

Exp : 21 Location : Chile Job Level : N/A Designation : Gerente Marcas Propias Tottus Chile at Tottus
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Insights For Selling To Bárbara

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bárbara is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bárbara

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bárbara move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bárbara take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bárbara

Personality Compatibility


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