Baber Farooq is the Senior Vice President of Market Strategy for Procurement Solutions at SAP, focused on delivering world-class outcomes for customers. A Carnegie Mellon graduate, he is described as a leader who thinks big, moves decisively, and empowers his teams to innovate.
As a self-described "Global Citizen, " Baber has extensive international experience, having led customer success and services across Asia-Pacific, Japan, and China. This background gives him unique insights into global procurement challenges and the importance of building strong stakeholder relationships across diverse cultures.
During his university studies, he co-authored research on the novel application of augmented reality interfaces for bridge inspection.
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