Baber Farooq in

Baber Farooq

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Senior Vice President, Product Marketing SAP Ariba & SAP Fieldglass at SAP
📍 Greater Melbourne Area, Australia

Baber Farooq is the Senior Vice President of Market Strategy for Procurement Solutions at SAP, focused on delivering world-class outcomes for customers. A Carnegie Mellon graduate, he is described as a leader who thinks big, moves decisively, and empowers his teams to innovate.

As a self-described "Global Citizen, " Baber has extensive international experience, having led customer success and services across Asia-Pacific, Japan, and China. This background gives him unique insights into global procurement challenges and the importance of building strong stakeholder relationships across diverse cultures.

During his university studies, he co-authored research on the novel application of augmented reality interfaces for bridge inspection.

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Experience
16 Years
Current Role
Senior Vice President, Product Marketing SAP Ariba & SAP Fieldglass
Job Level
Leadership
Location
Greater Melbourne Area, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Baber cares about

Procurement Transformation
As SVP of Market Strategy at SAP, he is focused on "making procurement awesome" and frequently speaks on elevating the profession through technology and AI.
Customer Success
Previously the General Manager of Customer Success for APJ & China, this remains a core passion reflected in his professional history and awards.
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Career

Work history

12-2021
Senior Vice President, Product Marketing SAP Ariba & SAP Fieldglass
SAP
3-2020 - 12-2021
Senior Vice President, Head of Product Strategy, SAP Procurement Solutions
SAP
7-2016 - 2-2020
General Manager, Customer Success, Asia-Pacific, Japan & China
SAP Ariba
3-2014 - 7-2016
Head of Services, Asia-Pacific & Japan
SAP Ariba
Director, Commerce Services, Australia/New Zealand
Ariba
In the press

Media appearances

IInside Next-Gen SAP Ariba: Rebuilding Procurement for the AI Era. Featured in Apple Podcasts
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Baber Farooq, SAP's Marketing Strategy and Solutions .... Featured in YouTube
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Education
2005 - 2006
MS
Carnegie Mellon University
2002 - 2006
BS
Carnegie Mellon University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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